Hey Billy McFarland, it’s okay to just let something fail quietly.
Theo Wargo/Getty
Billy McFarlandjust won’t let Fyre Festival die.
(But can something be saved when it never actually worked in the first place?)
Billy McFarland on ‘Jesse Watters Primetime’ in 2023.Credit:Theo Wargo/Getty
“A new chapter begins,” he wrote in the caption.
Were officially putting the FYRE brand up for sale.
To the right buyer: the platform is yours.
Attendees arrive at Fyre Festival in 2019.Netflix
McFarland went into more detail in the full statement posted on the"Own Fyre" website.
Well, at least he’s not wrong about that.
“We knew that FYRE was big, but we didnt realize just how massive the wave would become.
That wave has brought us here: to a point where we know its time to call for assistance.
This brand is bigger than any one person and bigger than what Im able to lead on my own.
And it deserves a team with the scale, experience, and infrastructure to realize its potential.”
The impossible turned out to be impossible after all.
The disaster was chronicled in two documentaries: Netflix’sFyre: The Greatest Party That Never Happenedand Hulu’sFyre Fraud.
That probably means he won’t be buying the brand either.
