LIX is “licks,” the Oscar winner pieces together in a new ad.
Todd Owyoung/NBC via Getty
Matthew McConaugheyhas some, uh, interesting thoughts aboutSuper BowlLIX.
There’s really no other way to explain it.

Matthew McConaughey has a conspiracy theory about the Super Bowl.Credit:Todd Owyoung/NBC via Getty
First he questions the name of it, noting that the LIX is “licks” when sounded out.
“They are literally telling us to lick our lips to buy their savory snacks,” he says.
See the entire tease in the video below.
With words like turnovers and scrambles floating around, the appetite was inevitable or so he said.
Years later, viewers still remember the lateBetty Whiteplaying football in that 2010 ad for Snickers.
The game, including a halftime show with Kendrick Lamar, airs on Fox.