“The Sopranos” star takes on dairy farming in her very first Super Bowl spot.
Edie Falcowants you to consider topping your nachos with vegan cheese this Super Bowl Sunday.
“That’s my cheese!”
Edie Falco in PETA’s 2024 Super Bowl ad.PETA
says Falco, surprised.
“yo don’t take my cheese away.”
Her pleas become increasingly frantic as one man leaves with the cheese and the other blocks her from following.
Falco collapses, distraught, sobbing, “My cheese!”
The ad ends with the somber tagline, “Cheese isn’t your baby.
But it robs a mother of hers.”
Watch the full spot above.
Falco has long beena supporter of PETAandother animal rights advocacy groups, and shewent vegan in 2011.
“It’s hard to justify working for animal rights when you eat animal-based foods,” FalcotoldParadein 2017.
“Animals are mistreated in ways I had not imagined.”
Super Bowl LVIII airs Sunday, Feb. 11 on CBS and streaming on Paramount+.
